18 years of thrilling Bangladesh
About the
Project
To celebrate the 18th anniversary of the Pulsar motorcycle in Bangladesh, we developed innovative and engaging UGC campaigns to associate Pulsar with the thrill. Four unique campaigns were divided into three phases, aimed at establishing Pulsar as the ultimate thrill machine. The campaigns encouraged participants to share thrilling moments, showcase their motorcycles, and submit their travel experiences with Pulsar.
The “#thrillseekeroftheday” campaign reached 773.7K with 45.9K engagements on Facebook, and 89.7K reactions on Instagram. The “#ThrillPOV” campaign garnered 297 submissions on Instagram, and the “#ArtOfThrill” campaign received 800+ submissions on Facebook, accumulating 1.44 million reach and 289.26K engagements. The overall “18 Years of Thrilling Bangladesh” campaign reached 1.9 million people with 384K engagements, showcasing the successful execution of the UGC campaigns to associate Pulsar with the thrill.
The “#thrillseekeroftheday” campaign reached 773.7K with 45.9K engagements on Facebook, and 89.7K reactions on Instagram. The “#ThrillPOV” campaign garnered 297 submissions on Instagram, and the “#ArtOfThrill” campaign received 800+ submissions on Facebook, accumulating 1.44 million reach and 289.26K engagements. The overall “18 Years of Thrilling Bangladesh” campaign reached 1.9 million people with 384K engagements, showcasing the successful execution of the UGC campaigns to associate Pulsar with the thrill.

18 Years, 3 Acts, Engineered for Enchantment!
In marking the 18th anniversary of the Pulsar motorcycle in Bangladesh, our core principle was to transform Pulsar into more than a machine—it became a thrilling experience. Guided by the heartbeat of adventure, our thought process materialized in a trilogy of UGC campaigns.